Our Team

John Billiou assumed operations of the family business in 1989 with a “big appetite” for success. Billiou’s Incorporated announced the merging of its business operations with Cantrell Turf Equipment (CTE) of Sacramento while retaining jobs and a local business presence for its employees.

CTE’s operations are enhanced by Billiou’s line of products, and Billiou’s benefits from CTE’s sales force. Today, the company distributes new equipment and parts in 13 Western states and John said their No. 1 customers are cities and counties. With the drought and the cutbacks in residential landscaping, property owners are doing less.

“Parks will remain, so we target large users,” he said.

He added the business is also changing, with a greater emphasis on environmentally friendly equipment with cleaner running engines.

“There’s a whole new world out there and it’s all about environmental,” he said.

Reports to the President and CEO, primarily engaged in managing the sales team and associated activities, involved in operations management and general management of the entire company.

Worked with the financial team on associated tasks, including P/L.

Is actively involved with vendors and major accounts in order to achieve corporate goals.

Billiou's Statistics

Ethical, results-oriented, people-focused, multi-disciplined professional with more than a quarter century of experience and accomplishments in management, training, and marketing.

Responsible for Marketing and Media, Website Design & Maintenance, Telecom System, and Inside Sales for nationally recognized Outdoor Power Equipment wholesale distributor.

Responsible for Inside Sales, Purchasing, Warehousing, Shipping, and Marketing for nationally recognized Outdoor Power Equipment wholesale distributor.

Responsible for Marketing/Training Materials and Information Technology for nationally recognized Outdoor Power Equipment wholesale distributor.

Developed and authored three generations of corporate websites.

Developed and authored secure dealer-only website

Developed and implemented technical training materials for the customer base and in-house staff.

Effectively represented company at trade shows.

Designed and administrated two generations of Local Area Networks.

Specified and administered two generations of telephone systems

Extensive experience in Manufacturing Operations, Supply Chain, Quality Assurance, Systems.

Project management, Engineering, Finance, Customer Service, Human Resources, and Operational Excellence.

Results driven oriented to achieve net sales, operational profits, and growth plans; coaching high performing teams via extensive daily Gemba management, deep root cause analysis, business process enhancements, and promoting continuous improvement as a way of life.

Core Competencies: Strategic Thinking, Business acumen, Process enhancement, and People Development.

Technical: Metal stamping, Extrusion, Injection Molding, Sandblast, Powder Paint, Connectors Assembly, Reliability testing, Packaging, Wire Cable manufacturing.

Performing day to day financial transactions, including verifying, classifying, computing, posting, and recording accounts receivables data.

Analyzing accounts to discover discrepancies and resolve all variances.

Preparing and verifying monthly sales tax payables.

Resolving credit card chargeback disputes.

Preparing weekly and monthly summary reports and disseminating the same to the managers for comparison with set goals.

Responsible for all Marketing efforts. Proposal preparation and proposal boilerplate; read industry journals and RFQ/SOQ sites for lead generation. Prepared marketing brochure collateral both printed and electronic.

Coordinated Business Development and Marketing Meetings, marketing activities for tradeshows and conventions, and the submission of local and national rankings and awards.

Maintained Contacts, Clients, Opportunities, and Marketing Campaigns in the CRM database and also ran reporting.

In charge of all firm wide marketing collateral which included brochures, photographs, graphics, and use of company logo. Developed and implemented a new Info Center in the CRM database which aided in the maintenance and reporting of over 90 conventions and tradeshows. Started the firm wide e-mail campaign.

Maintained website and social media. Developed Best Practices and Instructions for many internal firm wide marketing procedures.

Global Leader in Outdoor Power Equipment & Robotics – Regional After Sales Manager – West Coast

Responsible for over 150 Equipment Sales Centers from San Diego to Paso Robles, Ca.

Represented and successfully sold over 50 product lines of landscape equipment and parts.

Developed and implemented training programs for dealers, municipalities, and landscape companies.

Recognized for contributions to record-setting sales figures, territory expansion, and new account development.

Store manager, oversee all daily actions to running a large Dealer, did all the equipment booking, equipment demos, and sales.

I manage 5 outside salesmen, Help with program development, Monthly Promotions, and also plan and develop sales meetings.

I also manage and develop my own territory.

PC Desktop, hardware & networking support

Call center recruiting, training & management

Escalation for internal & external customer service issues

Training documentation for c-Systems (proprietary industry software)

Developed & trained expertise with technical engineering documentation

Restructured & developed enhanced efficiencies for shipping & receiving departments

Experienced Store Manager with a demonstrated history of working in the retail industry.

Skilled in:

• Recruiting and Hiring,
• Employee Development,
• Training,
• Customer Service,
• Retail,
• Microsoft Office,
• Management and Inventory Management

Experienced Accountant with a demonstrated history of working in the wholesale industry.

Skilled in:

• Cash Flow,
• Consolidation,
• Managerial Finance,
• Account Reconciliation,
• Accounting.

Strong accounting professional with a Juris Doctor focused in Law from Pacific Coast University, and MBA from California State University Bakersfield.

As an outdoor power equipment parts distributor, I was responsible for an entire inventory of parts, of approximately $ 2,000,000, and servicing approximately 2500 dealers in 13 western states, including Hawaii, Saipan, and Guam.

Managed inventory levels for best turns and fill rates.

Work with factories on annual parts returns, slow moving, and dead stock.

Architect annual physical inventory.

Collaborate with other departments to coordinate sales campaigns, new products, and customer orders, filled or not.

Travel to factories to introduce myself and meet my counterpart and to be intimate with the factory functions to streamline interfaces

Providing support in the areas of Parts, Service, and Warranty with technical issues and also providing overall program management assistance.

Also providing support to Warranty operations team with Claim Reviews, and Special Projects.

Coordinate dispatching of technicians for maintenance and repairs.

Provide remote testing and diagnosis of generators before to dispatching service techs for repairs or onsite diagnosis.

Provide phone technical support for ATC’s Field Operations Technicians 24/7 along with the IDC network.

Perform onsite demonstrations and presentations of remote monitoring capabilities for potential customers.

Mildred is a highly respected “people person” with superb organizational skills and the rare ability to mend broken lines of communication, rearrange ruffled feathers, identify bottlenecks, find missing pieces, redirect the confused, and solve other logistical problems.

While offending no one in the process thus often saving “face” as well as “the day” for the business and the customer.