While each manufacturer has unique needs – which we recognize and respect – all effective distribution strategies share common components
Customers Need it Quick
Overnight delivery at surface rates is available to most major population centers in our territory, and we are currently expanding this coverage. Combined with our
industry leading fill rate, this insures the customer gets the right part, on time, every time.
Independent dealers are still the primary channel for moving products through venues outside the high-volume retailers who quickly erode manufacturer profit margins. As a one-stop source for most product lines we’ve become the dealer’s preferred choice for purchase decisions, and we can effectively position your products in a strategically located dealer-base.
Complete Service Solutions
Billiou’s has the ability to service the complete product line through the capability of its call center agents to answer service questions and provide technical support via
phone, fax, or email. This is supported by established service centers to provide “hands-on” service when needed.
Market Penetration and Development
Billiou’s trains dealers to provide more than just technical repairs. We also provide training on marketing techniques, improved product displays, and proven best practices for selling. We also match up appropriate dealers to retailers to provide efficient localized customer service.
Extensive research and evaluation is given to each product line to assure the programs we develop will best position the products we represent for the greatest penetration.
Dealer Relationship Development
We ensure ample opportunity to get to know our customers so we can better understand their needs and then provide appropriate solutions. We do this through
regular contact via our field sales force combined with various promotions, a highly-trained call center staff, individualized dealer line cards, and field technical training.
Various methods are used to further penetrate the market through monthly newsletter promotions, box stuffers, seasonal promotions, and online marketing,
all customized to specific territorial needs.
Moving Beyond the Traditional Market
With the key similarities of the Agricultural and Rental markets, we are growing beyond the traditional Lawn & Garden Market into related businesses that serve a similar customer-base. We are focused on multiple channels to maximize opportunity and to provide the best distribution possible.